Tag: Buick

Buick’s Plan To Go All Electric

From: https://media.buick.com/media/us/en/buick/news.detail.html/content/Pages/news/us/en/2022/jun/0601-buick.html

Buick is set to embark on a brand transformation that will fully electrify its lineup in North America, led by a new badge and brand identity.

In support of General Motors’ vision of a zero-emissions, all-electric future, Buick will bring its first electric vehicle to market for North America in 2024.

Buick’s future EV products will carry the Electra name, drawing inspiration from the brand’s history.

“The Buick brand is committed to an all-electric future by the end of this decade,” said Duncan Aldred, global vice president, Buick and GMC. “Buick’s new logo, use of the Electra naming series and a new design look for our future products will transform the brand.”

The new badge, which is the first significant change to the emblem since 1990, will be body-mounted onto the front fascia of Buick products starting next year. No longer a circular logo, the badge incorporates a sleek, horizontally aligned layout that builds upon Buick’s recognizable tri-shield. The redesigned columns of the tri-shield, which have roots in company founder David Dunbar Buick’s ancestral heraldry, incorporate fluid movements that will be found in future vehicle design.

“Our forthcoming products will adopt a new design language that emphasizes a sleek, dynamic and forward-looking appearance,” said Sharon Gauci, executive director, Global Buick and GMC Design. “Our exteriors will incorporate fluid movements that contrast with tension to convey motion. Interiors will balance modern design, new technologies and attention to detail to evoke warmth and a rich sensory experience.”

The Buick Wildcat EV concept illustrates the new global brand design language that will be apparent in production vehicles going forward. The new Buick badge and design will debut on production vehicles starting next year.

In addition to the new badge, Buick’s revamped brand identity will also include new typography, an updated color palette and a new marketing approach. Buick will update its physical and digital properties over the next 12 to 16 months.

The brand transformation will also include a more seamless connectivity experience, as new retail Buick vehicles in the U.S. will include three years of OnStar and Connected Services Premium Plan1. Services such as remote key fob, Wi-Fi data and OnStar safety services will be included as standard equipment on the vehicle and included in the Manufacturer’s Suggested Retail Price starting this month.

As Buick looks toward the future, its products continue to perform well in the U.S. and globally. Last year was Buick’s best sales year ever for its current lineup, with U.S. retail sales up 7.6%. This portfolio helps attract a significant number of new customers to the brand, with nearly 73% of sales coming from customers that are new to Buick.

1Connected vehicle services vary by vehicle model and require active service plan, working electrical system, cell reception and GPS signal. OnStar links to emergency services. See onstar.com for details and limitations. All plans are subject to change or terminate without notice.

Full article: https://media.buick.com/media/us/en/buick/news.detail.html/content/Pages/news/us/en/2022/jun/0601-buick.html

Employee Spotlight: Mike Barber – Finance Manager

This month we sit down with one of our Buick/Kia finance managers, Mike Barber.  Mike has been with the company for over 2 years now but he has been an honorary member of the VanDevere family for as long as he can remember.   We sat down with Mike and asked him our normal questions, let’s get to know Mike.

VanDevere: Thank you for taking the time to chat with us today! Let’s jump right in.  What is the best thing about your job?

Mike B.: The best thing is getting to help people protect their investment and understand a process that can be scary and confusing for a lot of people.

VanDevere: Helping people is something we hear a often when doing these spotlights.  That is a great feeling.  What is the best thing about VanDevere?

MB: The culture and the atmosphere for sure! VanDevere values doing the right thing above everything else, whether it’s with their customers or employees.   We are rooted in faith and integrity and aren’t afraid to have fun in everything we do!

VanDevere: No wonder the company has been around for 76 years! What 3 words would you use to describe VanDevere?

MB: Honorable, exciting, family-oriented

VanDevere:  Those are great words, we hear the family one a lot from our employees.   Now on to some fun stuff.  What do you like to do when not at work?

MB: I enjoy spending time with my wife and two boys, be adventurous and play games.

VanDevere: That sounds like a fun time, I am sure that they keep you busy. What inspires you?

MB: My dad!  He is one of the hardest workers I know.  He has been through a lot in his life.  His perseverance and dedication to God and Family is something I will always admire.

VanDevere: That is wonderful. Not only is he a great role model for you but for your boys as well.   Fill in the blank: I once met ___________!

MB: I once met one of the Property Brothers.   Well I didn’t really meet him but I saw him in LAX airport.   And I’m not sure which one it was because they are twins, but it was still cool!

VanDevere:  Ha, that is fun.   We wouldn’t know which one it was either.  If you could pick one superpower, what would it be?

MB: I’d have to say super-speed because I could go anywhere in the world for a day and nobody could beat me in a race!

VanDevere: Yes, we would like, too.   We would love to travel.   Speaking of travel, what is your favorite travel spot?

MB: The beach!! Any beach. Can’t beat drinks, sand and sunshine!

VanDevere: We can’t agree more!  What is your favorite place to eat?

MB: The Cheesecake Factory.  It makes me feel fancier than I am and focus is more on the dessert than the entrée.

VanDevere:  Dessert is always a good thing!  Last question, since we deal in cars…. What is your dream car?

MB:  For my daily driver, an Audi A8. For show/fun, the Batmobile from The Dark Knight.

VanDevere:  Batmobile for sure! Thank you for taking the time and letting us get to know you!

Employee Spotlight: Rocky Dorsey

Our latest Employee Spotlight features Buick New Car Manager, Rocky Dorsey.  Rocky has been with the VanDevere bunch for about 15 years.  We sat down with Rocky to learn more about him and thank him for 15 great years!

VanDevere: Hi Rocky, thanks for taking the time with us today.  Congrats on 15 years.

Rocky:  Thank you and glad to do it!

VanDevere: What is the best thing about your job?

Rocky: The ability to help people and help the sales team grow and achieve their goals!

VanDevere: That does sound rewarding.   What is the best thing about VanDevere?

Rocky: The family atmosphere! They are a big company that truly cares about employees and treats then like family.

VanDevere: We hear that a lot from employees.   What are 3 words to describe VanDevere?

Rocky: Family, fun and fantastic!!

VanDevere: That was a little freaky!  What do you like to do when not at work?

Rocky: I love spending time with my family, my wife Heather, and our kids, Keyshawn 20 and Skylar 7.  I also enjoy photography and watching “MY” Massillon Tigers play football.

VanDevere: We heard a that you may like the Massillon Tigers.  What inspires you?

Rocky:  Easy, my family.

VanDevere: Very good. Now on to some fun questions.  Fill in the blank: I once met______!

Rocky:   My wife, Heather, 10th grade science class.

VanDevere: Awwwww how sweet!  That is a great person to meet.   If you could pick any superpower, what would it be.

Rocky:  That is a tough one, I guess I’ll go with the ability to fly!

VanDevere: That could definitely come in useful with my next question, what is your favorite travel spot?

Rocky:  LAS VEGAS!!!!!

VanDevere: Yes, that is a fun place.   Since you are in Massillon, what is your favorite place to visit there?

Rocky:  Easy Paul Brown Tigers Stadium!

VanDevere: We should have known.   OK last one.  What is your dream car?

Rocky:  A new Chevy Corvette Z06, white with red interior.

VanDevere: Good choice, we won’t tell the Kia/Buick gang. Thank you for the time. Congrats again!