Chevrolet today introduced the all-new 2023 Colorado offering customers greater performance, capability and customization, plus a refreshed exterior and interior design.
“The all-new Colorado is enhanced in every way,” said Scott Bell, global vice president of Chevrolet. “With its rugged and sporty styling, enhanced capability, new technology and customization options, it’s designed to do more for discerning customers and still offer them great value.”
Designers and engineers focused on three key categories to take the Colorado to the next level: elevated design, enhanced performance and new and useful technology. Each category weaves into a streamlined lineup built around a single wheelbase and single cab configuration to create a unified Colorado pickup family.
The 2023 Colorado lineup includes Work Truck (WT), LT, Z71, ZR2 and first-ever Trail Boss models. The lineup features three distinctive chassis stances to optimize each model’s capabilities. Together, they compose a more diverse range of choices tailored to the distinctive ways customers use their trucks for work and recreational activities, including off-roading.