Tag: electric

Buick’s Plan To Go All Electric

From: https://media.buick.com/media/us/en/buick/news.detail.html/content/Pages/news/us/en/2022/jun/0601-buick.html

Buick is set to embark on a brand transformation that will fully electrify its lineup in North America, led by a new badge and brand identity.

In support of General Motors’ vision of a zero-emissions, all-electric future, Buick will bring its first electric vehicle to market for North America in 2024.

Buick’s future EV products will carry the Electra name, drawing inspiration from the brand’s history.

“The Buick brand is committed to an all-electric future by the end of this decade,” said Duncan Aldred, global vice president, Buick and GMC. “Buick’s new logo, use of the Electra naming series and a new design look for our future products will transform the brand.”

The new badge, which is the first significant change to the emblem since 1990, will be body-mounted onto the front fascia of Buick products starting next year. No longer a circular logo, the badge incorporates a sleek, horizontally aligned layout that builds upon Buick’s recognizable tri-shield. The redesigned columns of the tri-shield, which have roots in company founder David Dunbar Buick’s ancestral heraldry, incorporate fluid movements that will be found in future vehicle design.

“Our forthcoming products will adopt a new design language that emphasizes a sleek, dynamic and forward-looking appearance,” said Sharon Gauci, executive director, Global Buick and GMC Design. “Our exteriors will incorporate fluid movements that contrast with tension to convey motion. Interiors will balance modern design, new technologies and attention to detail to evoke warmth and a rich sensory experience.”

The Buick Wildcat EV concept illustrates the new global brand design language that will be apparent in production vehicles going forward. The new Buick badge and design will debut on production vehicles starting next year.

In addition to the new badge, Buick’s revamped brand identity will also include new typography, an updated color palette and a new marketing approach. Buick will update its physical and digital properties over the next 12 to 16 months.

The brand transformation will also include a more seamless connectivity experience, as new retail Buick vehicles in the U.S. will include three years of OnStar and Connected Services Premium Plan1. Services such as remote key fob, Wi-Fi data and OnStar safety services will be included as standard equipment on the vehicle and included in the Manufacturer’s Suggested Retail Price starting this month.

As Buick looks toward the future, its products continue to perform well in the U.S. and globally. Last year was Buick’s best sales year ever for its current lineup, with U.S. retail sales up 7.6%. This portfolio helps attract a significant number of new customers to the brand, with nearly 73% of sales coming from customers that are new to Buick.

1Connected vehicle services vary by vehicle model and require active service plan, working electrical system, cell reception and GPS signal. OnStar links to emergency services. See onstar.com for details and limitations. All plans are subject to change or terminate without notice.

Full article: https://media.buick.com/media/us/en/buick/news.detail.html/content/Pages/news/us/en/2022/jun/0601-buick.html

Kia EV6 Concept Photos

From: https://www.kiamedia.com/us/en/media/pressreleases/17207/kia-reveals-new-design-philosophy-and-full-images-of-ev6

Kia reveals new design philosophy and full images of EV6

Kia Corporation has today revealed the first images of the exterior and interior design of EV6, its first dedicated battery electric vehicle (BEV), ahead of the car’s world premiere in March.

EV6 was designed under the brand’s new design philosophy ‘Opposites United’, which takes inspiration from the contrasts found in nature and humanity. At the center of the design philosophy is a new visual identity evoking positive forces and natural energy, with contrasting combinations of sharp stylistic elements and sculptural shapes.

Boasting a distinctive crossover-inspired design and based on the brand’s new Electric-Global Modular Platform (E-GMP), EV6 is Kia’s first dedicated BEV to be influenced by the new design philosophy, which embodies Kia’s shifting focus towards electrification.

“EV6, as the first dedicated Kia EV, is a showcase of human-centered, progressive design and electrified power. We strongly believe EV6 is a compelling and relevant model for the new EV market,” said Karim Habib, Senior Vice President and Head of Global Design Center. “With EV6 we aimed to create a distinctive, impactful design by using a combination of sophisticated, high-tech features on pure and rich volumes, while providing a unique space as a futuristic EV.”

Opposites United: a design philosophy for all future Kia vehicles

The Opposites United design philosophy makes its debut on EV6, and will inform the design of all future Kia models. The philosophy is based on five key design pillars: ‘Bold for Nature’, ‘Joy for Reason’, ‘Power to Progress’, ‘Technology for Life’, and ‘Tension for Serenity’.

Bold for Nature is based on interaction with nature, informed by the details, shapes and proportions found both in the natural and human worlds. This design pillar creates organic, yet technical structures and finishes for vehicle interiors; exterior designs are characterized by a combination of clear and simple lines with bold, ever-changing surfaces.

Joy for Reason focuses on the feel and ambience of Kia’s future vehicles. Future designs will fuse the emotional with the rational, creating vehicles that influence the mood of passengers, by relaxing and inspiring. It will also influence the adoption of new organic materials and more daring colors, expressing a sense of youth and playfulness.

Power to Progress builds on the brand’s current design strengths. By drawing on and developing the skills and expertise learned throughout Kia’s recent era of design-led transformation, the designs and layouts of the brand’s future products will continue to evolve. Future designs will draw on experience and creativity to invent and innovate new designs.

Technology for Life embraces new technologies and innovations to foster positive interactions between humans and machines. The brand’s future vehicles will adopt a next-generation in-car user experience (UX) through design and innovation and advancements in lighting, feel and in-car connectivity – to help customers engage with their cars.

Tension for Serenity evokes the tension between opposing forces and creative contrasts, and recognizes the design equilibrium that comes from two opposing forces. It delivers striking design concepts that use sharp, highly technical details to create surface tension – and realize a harmonized, future-oriented design vision.

“We want our products to deliver an instinctive and natural experience that improves the daily lives of our customers. Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are becoming more connected than ever, with our customers at the center of what we do and influencing every decision that we make,” added Karim Habib

Sneak Peek of Chevy Bolt EUV

From: https://www.motorauthority.com/news/1123191_2022-chevrolet-bolt-euv-spy-shots-video

 

Prototypes for a subcompact crossover closely related to the Chevrolet Bolt EV have been spotted.

The vehicle will be called the Bolt EUV, General Motors has confirmed, which may indicate GM’s desire to separate “Electric Utility Vehicles” from electric vehicles already on sale. GM has also confirmed the vehicle will be the first outside of Cadillac to feature the Super Cruise autonomous driver-assist feature.

The prototypes are heavily camouflaged but elements appear to match up with the current Bolt EV. We also know the Bolt EUV is essentially a twin under the skin with the Buick Velite 7 unveiled in June for the Chinese market, so there are likely to be similarities here as well.

The underpinnings are GM’s BEV2 dedicated EV platform that debuted in the Bolt EV, meaning the range should come close to matching the Bolt EV’s 259-mile EPA rating for 2020. The Bolt EV’s single electric motor at the front should also be common with the Bolt EUV, although the platform could potentially accommodate all-wheel drive as well.

Note, the BEV2 platform is a placeholder to serve GM until the automaker launches its new BEV3 platform which is capable of spawning EVs with 400 miles of range or more. Vehicles already confirmed for the BEV3 platform include the Cadillac Lyriq and GMC Hummer EV, both of which will be revealed in the coming months but aren’t due on sale until late 2021.

As for the Bolt EUV, it will hit dealers in the summer of 2021 as a 2022 model. An updated Bolt EV will go on sale in late 2020 as a 2021 model. Production of both models will be handled at GM’s Orion Township plant in Michigan.