Tag: kia

Kia renders Track’ster concept for Chicago

Kia Track'ster concept teaser for Chicago Auto Show

By Chris Paukert

Posted Feb 2nd 2012 9:58AM

Things are shaping up nicely for next week’s Chicago Auto Show, key among them this new Kia concept called Track’ster. Riffing on the Korean automaker’s hit Soul compact, the Track’ster keeps much of the small car’s boxy style, but turns the wick up considerably by scrubbing the rear doors, fitting a gaping front end, substituting massive showcar wheels and dramatically lowering the right height.

This isn’t the first time Kia has toyed with the idea of a Soul spinoff – at the 2009 Detroit Auto Show, it presented the Soul’ster, a rough-and-tumble concept vehicle with a small pickup bed. Thanks to a strong response from the public, the Soul’ster was understood to be under consideration for production, but its hopes reportedly fizzled due to the economic meltdown.

Despite being on the market since 2008, the Soul continues to pick up momentum in chunks. Thanks in part to a refresh for 2012 that addresses hopes for more powerful drivetrains, the Soul has emerged as one of Kia’s best sellers – last month, it was only slightly outdistanced by the Optima midsize sedan, and it’s outpacing Sorrento, which was Kia’s best-seller last year.

Will Kia finally pull the trigger on a Soul variant? We should know more after the Track’ster makes the show circuit rounds.

Read more: http://www.autoblog.com/2012/02/02/kia-renders-trackster-concept-for-chicago/

Automakers gearing up for a Super Bowl spending spree

By Dan Carney

There was angst in some quarters last weekend when the New York Giants defeated the Green Bay Packers, ensuring that the reigning Super Bowl champions won’t be returning this year.

I don’t know what show Packers fans saw last year, but what most of us clearly remember is Volkswagen dealing its competitors a stunning blow with their “The Force” commercial featuring a pint-sized Darth Vader. And VW will most assuredly return to this year’s extravaganza.

Super Bowl commercials cost advertisers $3.5 million for 30 seconds of air time this year, according to industry trade publication AdWeek, and some of the epic car commercials will run 60 seconds. The contenders take the field against one another in pursuit of the glory that comes with victory before an expected viewing audience of 110 million.

VW heads a roster of car companies advertising during the big game, including Chrysler, whose incredible “Imported From Detroit” commercial with Eminem would have otherwise been the big winner, and Audi, whose“Green Police” spot was among the top 2010 spots from the game.

The champs from VW are confident in their new 60-second spot.

“Last year’s Super Bowl campaign was an overwhelming success for the brand,” noted Brian Thomas, VW’s General Manager of Brand Marketing. “We see this year’s Super Bowl as a great way to continue this success.”

Among the automakers hoping for a breakout performance this year are Chevrolet (and probably also Cadillac from GM), Honda, Acura, Hyundai, Kia, Lexus and Toyota. Any one of these companies would hope for a “The Force”-like victory.

GM is pulling out the stops to ensure it has this year’s talked-about commercial. The automaker has put together five spots this year, and it hasn’t even decided which five it will run, according to spokesman Pat Morrissey. Here’s hoping the company will steer clear of the sappy commercials it has tended to run in the past with its “Chevy Runs Deep” tagline.

Four of the commercials were created by GM’s ad agency, but the fifth will be crowdsourced from among more than 200 entries by amateur filmmakers. We can preview those spots at this website.

Volkswagen unleashed “The Force” online days before the game last year, so keep an eye out for a preview of that company’s spot.

Chevrolet introduced its Cruz compact car to the public with last year’s commercial — a model that contributed to Chevy reclaiming its spot as the top-selling car brand in the U.S. last year, said Morrissey.

Audi has advertised in the Super Bowl for five years, and over that time the company has achieved record sales, record brand strength and higher transaction prices, according to Scott Keogh, Audi’s chief marketing officer. Audi returns this year with a 60-second spot that highlights the LED headlights on the upcoming S7 model.

“The Super Bowl is unique in modern American advertising,” observed Steve Shannon, vice president of marketing for Hyundai. “It provides a huge audience and one that actually likes to watch the ads,” he said. “What could be better?”

Hyundai’s sister brand Kia will use supermodel Adriana Lima, rock legends Motley Crue and former UFC champion Chuck Liddell in their spot this year, said Michael Sprague, vice president of marketing and communications for Kia.

“After last year’s game, online search activity for the Optima increased 700 percent while online consideration increased 255 percent, so we know it’s the marketing event of the year in terms of reaching a mass audience and capturing their attention,” Spraugue said.

It is that ongoing interaction with potential buyers that sets Super Bowl advertising apart from other commercials, explained Keogh.

“With Audi in the Super Bowl you get these secondary and tertiary benefits,” he said. “Afterward, we got two billion (web) impressions. Now with social media like Facebook and YouTube, you get a massive multiplier there. If we run this very same ad on CNBC in March, you will never get all that.”

Read more: http://bottomline.msnbc.msn.com/_news/2012/01/18/10182907-automakers-gearing-up-for-a-super-bowl-spending-spree

Kia GT Concept

September 12, 2011
By Alex Nishimoto

Kia’s slow rear-wheel-drive concept striptease is finally over. We now have the full monty on the Kia GT Concept, which is debuting at the 2011 Frankfurt Auto Show. The Korean automaker’s first foray into rear-drive sports car design, the Kia GT is an ambitious effort from a company that has just begun to build exciting, design-centric cars.

 

The GT Concept, which no doubt is squarely aimed at the burgeoning four-door coupe market, is powered by a turbocharged, direct-injected 3.3-liter V-6 producing 390 hp and 394 lb-ft of torque. An eight-speed automatic transmission sends that power to the rear wheels, which stand 112.6 inches from the front wheels. At 184.6 inches long and 54.3 inches tall, the car’s low-slung stance and profile contribute to its sporty look.

 

 

From the get-go, the Kia GT’s design team wanted to ensure that the concept couldn’t be mistaken for anything but a rear-drive sedan. The results are an elongated hood, short front overhang, and bulging rear shoulders that emphasize the car’s overall cab-rearward design. For inspiration, Kia says it turned to 1970s-era GT cars, an influence that can be seen in the Kia GT’s truncated rear end. 

The car’s styling is also influenced by aeronautical design, with a vent-heavy front valance and concept-style, propeller-like wheels. The front end borrows slightly from the Kia Kee concept of 2007, with the lines of the large front intake vents molding into, and in this case, overlapping, the LED headlights. The wheels are a multi-piece design, and feature lightweight alloy and carbon-fiber construction. Carbon fiber also appears to be used heavily in the rear diffuser, which should help stabilize airflow beneath the car. In place of side mirrors, a pair of sleek, jet-age rearview cameras jut out of the front fenders like fins on an airplane.

 

 

Copper is yet another running theme with the Kia GT, as the metallic color recurs several times on the concept. Copper-colored trim is used to highlight the car’s sloping rear roofline, and flows from the A-pillar all the way to the bottom of the rear window. The brake calipers are also finished in copper. To accentuate these details, the glass used for the windshield and windows is tinted an equally shiny, but brighter, gold tone. 

Entry into the Kia GT’s cabin is made easier with the help of suicide doors and B-pillarless body construction. The front doors open conventionally, while the rear doors are rear-hinged and open out and slightly upward. Inside, the Kia GT seats four, giving each passenger their own one-piece bucket seat. Front seat occupants get metallic-treated leather seats in a golden-brownish hue, helping to tie the concept’s copper-tone theme together. This material is used throughout the cabin, and was chosen by Kia to create a warm, welcoming interior.

 

 

Kia describes the layout of the cockpit as driver-centric, and kept the number of buttons and controls to a minimum. From the driver’s seat, a glass instrument panel like the one used on the recent Kia POP concept is seen front and center, while a small, concave, tri-spoke steering wheel allows the driver to control the central data display with buttons within fingertip reach. A large red ignition button does double duty, also acting as an electronic gear selector knob, giving the driver the ability to start the car and put it in gear using the same control. To round out the Kia GT’s driving interface, small LED screens are placed on the inside of the front doors, displaying the view from the fender-mounted rearview cameras. 

Whether the Kia GT will make the jump from concept to production car is unclear. With 390 hp, a rear-drive layout, coupe-like styling, and a generally upscale interior treatment, the car could target other four-door coupes such as the Audi A7, Jaguar XF, and Mercedes-Benz CLS if produced. We can’t say whether Kia and its newfound styling mojo are ready to hang with the veterans of the segment, but given the Korean automaker’s quickening pace in the industry, we’d love to see it try.

Read more: http://www.motortrend.com/future/concept_vehicles/1109_kia_gt_concept/#ixzz1igk35yL5