Tag: New York

The All New Kia Sorento, The All New Year And The Cross Country Trip

From: https://www.kiamedia.com/us/en/media/pressreleases/16815/all-new-kia-sorento-embarks-on-a-cross-country-journey-from-california-to-new-years-eve-in-new-york-1

Heralding the arrival of the all-new 2021 Sorento, Kia Motors America is accelerating the countdown to the New Year with a coast-to-coast tour of the U.S. The fourth generation Sorento, Kia’s newest SUV will haul the “2021” New Year’s Eve numerals from the brand’s headquarters in Irvine, CA, to Times Square in New York City for installation at the top of One Times Square. At select points along the route, National Geographic will document the Sorento’s journey as well as bring the stories from these locations to life through photography and video.

“New Year’s Eve is typically seen as a fresh start and a new beginning, and that holds true this year more than ever. With its rugged capability, the Kia Sorento will bring a little piece of the energy and fun of New Year’s Eve in Times Square to people nationwide. This will also be a reminder that we’re all in this together and that the New Year brings new opportunities and excitement,” said Russell Wager, director, marketing operations, Kia Motors America.

The road trip will culminate in Times Square, where for three days after arriving, the “2021” numerals will be part of a larger vehicle display before being installed at the top of One Times Square for the iconic New Year’s Eve Ball Drop, with Kia as the Official Countdown Sponsor. On December 31, a new creative campaign featuring the all-new Sorento will debut during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021, on ABC. And to recognize and thank them for their hard work and dedication, Kia will host frontline workers and their families in Times Square so they can ring in the New Year. The frontline workers will be shuttled to and from the festivities by a fleet of Sorento SUVs.

With the “2021” numbers in tow, the Sorento departed Kia’s Orange County headquarters with arrival in Times Square set for December 21. Along the way, the Sorento will stop at Kia dealerships in Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey and New York.

Throughout the road trip and including all activities in Times Square, Kia will adhere to CDC recommended protocols regarding face masks and social distancing guidelines.

 

GM First To Test Self Driving Cars In NYC

Chevrolet Self Driving Car New York City

From: General Motors Will Be First Automaker To Test Self-Driving Cars In New York City
http://gmauthority.com/blog/2017/10/general-motors-will-be-first-automaker-to-test-self-driving-cars-in-new-york-city

 

General Motors is, arguably, one of the most aggressive companies working towards a fully self-driving car. To assert its position, GM will be the first automaker to test self-driving cars in New York City, reports The Wall Street Journal.

No company has taken to New York City with self-driving dreams in mind, but GM is determined to send a fleet of autonomous Chevrolet Bolt EVs to Manhatten next year, via Cruise Automation. Cruise engineers are currently mapping out the area where the cars will undergo testing. For GM as a whole, New York City presents a very different challenge than current test areas.

Companies perform most self-driving car tests on the West coast, specifically in California and Arizona. There, the sun shines more often than not, and winter doesn’t include snow. On the East coast, it’s a very different story, and more traffic and congestion will offer fresh challenges to GM’s self-driving car software.

Cruise Automation CEO Kyle Vogt said New York City will “improve our software at a much faster rate.” “Anyone else who’s driven in New York knows that it’s going to present some unique challenges,” he added.