Recently General Motors has received a lot of love from market research firm JD Power, and that continues today with Chevrolet taking four APEAL awards. According to JD Power research, four GM products in total offer owners the highest gratification of ownership in their segment. Three of the awarded vehicles are Chevrolet products, which is the highest amount of any one brand in the study.
Chevrolet received APEAL awards for the Volt, Sonic and Avalanche. This is the third year that the Volt has been the most APEALing product in the compact car segment, while the Sonic and Avalanche have received the award for two years. Ironically, the Avalanche is now out of production and is being discontinued after the 2013 model year.
In addition to the three Chevrolet models, the Buick Encore received the APEAL award for the sub-compact crossover segment.
The APEAL study is based on over 83,000 responses from consumers that gauge the vehicle’s overall appeal within the first 90 days of ownership. The study sort of goes hand in hand with JD Power’s Initial Quality Survey, of which GM was the top performer on as well.