Author: vandeveremarketing

2014 Kia Soul prototype snapped testing

By George Kennedy

Posted Aug 14th 2012 11:28AM

http://www.autoblog.com/2012/08/14/2014-kia-soul-prototype-snapped-testing/

The redesigned 2014 Kia Soul has been snapped testing in the desert and its apparent that there will be plenty of changes both outside and inside. As you can see, the high-riding, abruptly angled profile will remain intact, as the redesign will be more of an evolution of the current hamster-hauler.

Through the heavy cladding, there is evidence of major revisions to the front and rear fascias. The headlights appear to have an LED strip similar to the forthcoming Forte redesign, while taillights have been rethought. The new Soul is said to ride on the same platform that underpins the Kia Rio, while the transmission is reportedly a dual-clutch gearbox sourced from the Hyundai Veloster. Also available will be a six-speed manual transmission.

Inside, the new interior features contrasting stitching, while the steering wheel has a clean layout, likely with voice-control toggles for the latest iteration of Kia’s UVO system.

While the Soul has only been out for four years, its popularity in the market has inspired Kia to keep the hatchback continually fresh. We will see the first official shots of the 2014 Soul within the next year.

Kia Hamsters Will Return for More Kia Soul Ads

August 9, 2012

vandeveremarketing

Industry News No Comments

By Zach Bowman

Posted Aug 2nd 2012 8:00AM

http://www.autoblog.com/2012/08/02/kia-hamsters-ready-to-return-for-new-batch-of-soul-ads/

We certainly hope you like seeing hamsters during your commercial breaks. Kia is readying a new volley of ads for the 2013 Soul featuring the fuzzy little rodents doing what they do best, according to Automotive News.This will mark the fourth generation of Kia hamster ads, and the clever spots have been big for both the budget hatchback and the automaker in general. While speaking at the Small Agency Conference hosted by Ad Age, Michael Sprague, the executive vice president of marketing and communications for Kia, said the manufacturer’s sales have jumped by 78 percent since 2008. At least a portion of that increase can be attributed to the success of the hamster campaign.

Sprague also revealed the hamsters were almost edged out by other members of the animal kingdom, including backpack-wearing boars. So, what’s behind Kia’s marketing success beyond a handful of anthropomorphic rodents? Sprague says Kia can thank its success to the company paired-down, bureaucracy-free management system. When it comes to pitching marketing ideas, the only person he has to answer to is the company’s CEO.

What To Expect, The 2013 Kia Forte

August 3, 2012

vandeveremarketing

Industry News No Comments

Redesigned 2013 Kia Forte sedan makes web debut

By Jonathon Ramsey

http://www.autoblog.com/2012/07/29/kia-debuts-redesigned-forte-sedan/

Kia has released proper photos of the coming 2013 Forte/Cerato and hints at the details to be found under the attractive new sheetmetal. As Kia tells us, this new Forte is plainly longer, lower and wider than the current model, and its longer wheelbase will provide more interior room, although we don’t know how it compares to the current model or the competition.

This isn’t just a new look. The 2013 Forte has an entirely new bodyshell structure and LED lamps all around. A revised engine lineup promises “class-leading fuel economy.” We should know more soon enough. For now there’s a press release posted belowto accompany the images released so far.

—- FULL PRESS RELEASE —

Kia Cerato (Forte) sedan becomes longer, lower and wider

– Sleeker profile, plus futuristic and dynamic styling
– Extended wheelbase delivers increased cabin space

(SEOUL) July 29, 2012 – The all-new version of Kia’s global best-selling model, the Cerato compact sedan (also known as Forte in some countries), is scheduled to go on sale during the first quarter of 2013 at Kia dealerships in many overseas markets.

Longer, lower and wider than the current car, with an extended wheelbase, the next generation Cerato will be manufactured with an all-new bodyshell structure.

Featuring futuristic and dynamic styling, the all-new Cerato features a sleeker profile, LED front and rear lamps and a chrome-finished beltline.

All-new Cerato, to be called ‘K3’ in Kia’s home market of South Korea, will also boast improved quality, upgraded equipment, a more spacious cabin and a revised engine line-up that delivers class-leading fuel economy.

After going on sale in Korea later this year, the all-new Cerato sedan will appear at Kia dealerships in many overseas markets during the first quarter of 2013.

Spy Shots of 2014 Kia Soul

Kia Hamsters Will Return for More Kia Soul Ads

What To Expect, The 2013 Kia Forte

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