Author: vandeveremarketing

Chevrolet Scores JD Power “APEAL” in 3 Segments

http://www.gminsidenews.com/forums/f70/chevrolet-scores-highest-jd-power-apeal-three-segments-112484/
July 25, 2012
By: Nick Saporito
 
Each year consumer researcher JD Power conducts studies to determine the satisfaction level of vehicle owners. The study is aptly named Automotive Performance, Execution, and Layout or APEAL for short. This year’s study showed a trend of increasing satisfaction among the increasing amount of people downsizing to smaller vehicles and two small Chevrolet products took top honors.According to the study’s findings, owners of the new Chevrolet Sonic are the most satisfied with their purchase in the sub-compact car segment. Likewise, owners of Chevrolet’s extended-range Volt are the happiest within the compact car segment. The results mean that the bow-tie brand took a clean-sweep of the largest small car segments – no small feat for a brand that historically lacked in both segments.Additionally, JD Power found that Chevrolet Avalanche owners are among the most satisfied with their purchase in the truck segment. The Avalanche has consistently been ranked high in owner satisfaction surveys, so the results are not terribly shocking.