Category: Industry News

Buick Encore To Be Most Efficient American Crossover

 Buick Encore to be Most Fuel-Efficient Crossover from Domestic Automaker
New crossover rated at 33 mpg highway.
http://www.gminsidenews.com/forums/f70/buick-encore-most-fuel-efficient-crossover-domestic-automaker-113110/
August 28, 2012
By: Nick Saporito
 
Today Buick proclaimed their upcoming Encore crossover as the most fuel efficient crossover from a domestic automaker. The title is certainly a new one, but one that Buick has apparently deemed noteworthy thanks to EPA ratings of 25 mpg city and 33 mpg highway.According to Buick the Encore bests the fuel economy of rivals Ford and Chrysler for the 2013 model-year. In the case of Ford, their most fuel efficient crossover just launched as the 2013 Escape with the 1.6-liter Ecoboost engine. The larger Escape is rated at 23 mpg city and 33 mpg highway, meaning the Encore bests its only by two miles per-gallon in city conditions as well as in city and highway combined. On the Chrysler side of the rivalry, the Encore is besting their Jeep Compass, which is rated at 23/28.

Assuming 45-percent highway and 55-percent city driving, the Encore’s EPA annual fuel cost of $1,900 is the lowest of any crossover on the market – domestic or import, for the 2013 model year.

Part of the Encore’s fuel economy success stems from the fact that it will be the smallest crossover offered by any of the Detroit automakers; nearly 10-inches shorter than a Ford Escape and nearly five inches shorter than the Jeep Compass.

The new Encore is powered by GM’s 1.4-liter turbocharged four-cylinder, generating an estimated 140 horsepower and 148 foot-pounds of torque. Power funnels through a six-speed automatic transmission in either front-wheel or all-wheel drive configuration.

Encore will go on sale in very early 2013.

 

 

Spy Shots of 2014 Kia Soul

 
2014 Kia Soul prototype snapped testing
By  George Kennedy
Posted Aug 14th 2012 11:28AM
http://www.autoblog.com/2012/08/14/2014-kia-soul-prototype-snapped-testing/
 

The redesigned 2014 Kia Soul has been snapped testing in the desert and its apparent that there will be plenty of changes both outside and inside. As you can see, the high-riding, abruptly angled profile will remain intact, as the redesign will be more of an evolution of the current hamster-hauler.

Through the heavy cladding, there is evidence of major revisions to the front and rear fascias. The headlights appear to have an LED strip similar to the forthcoming Forte redesign, while taillights have been rethought. The new Soul is said to ride on the same platform that underpins the Kia Rio, while the transmission is reportedly a dual-clutch gearbox sourced from the Hyundai Veloster. Also available will be a six-speed manual transmission.

Inside, the new interior features contrasting stitching, while the steering wheel has a clean layout, likely with voice-control toggles for the latest iteration of Kia’s UVO system.

While the Soul has only been out for four years, its popularity in the market has inspired Kia to keep the hatchback continually fresh. We will see the first official shots of the 2014 Soul within the next year.

 

 

Kia Hamsters Will Return for More Kia Soul Ads

 
By  Zach Bowman
Posted Aug 2nd 2012 8:00AM
http://www.autoblog.com/2012/08/02/kia-hamsters-ready-to-return-for-new-batch-of-soul-ads/
 
We certainly hope you like seeing hamsters during your commercial breaks. Kia is readying a new volley of ads for the 2013 Soul featuring the fuzzy little rodents doing what they do best, according to Automotive News.This will mark the fourth generation of Kia hamster ads, and the clever spots have been big for both the budget hatchback and the automaker in general. While speaking at the Small Agency Conference hosted by Ad Age, Michael Sprague, the executive vice president of marketing and communications for Kia, said the manufacturer’s sales have jumped by 78 percent since 2008. At least a portion of that increase can be attributed to the success of the hamster campaign.

Sprague also revealed the hamsters were almost edged out by other members of the animal kingdom, including backpack-wearing boars. So, what’s behind Kia’s marketing success beyond a handful of anthropomorphic rodents? Sprague says Kia can thank its success to the company paired-down, bureaucracy-free management system. When it comes to pitching marketing ideas, the only person he has to answer to is the company’s CEO.